User Activity

AdTiming User Reports aim to deliver valuable information and analytics to understand the user activity. With in-depth filters and helpful breakdowns, User Reports provide the necessary granular data you need to make calculated decisions to optimize your ad revenue.

Filters

• Apps: Choose to view reports only for specific apps, to isolate the data for certain apps or per app you monetize with AdTiming. You can choose to simply include or exclude certain apps.
• Countries: Refine your reports by country to understand how your users interact with your app based on the geo and demographic.
• Date Range: Choose the time frame for your report or create a custom date range

Show by (Grouping Queries)

Breakdowns can be found on the top of the Graph. Use these to create different views of your data based on the selections you’ve chosen in the filters section.

The available breakdowns are:

• None
• App
• Country

Only one breakdown can be selected for Graph each time.

The Graph shows up to top five lines of the breakdowns according to earnings. Click on the metric label to browse different kinds of metrics.

The Table format presents your data in columns and rows based on the defined breakdowns and filters.

Break by (Grouping Queries)

Breakdowns can be found on the top of the Table. Use these to create different views of your data based on the selections you’ve chosen in the filters section.

The available breakdowns are:

• Date
• App
• Country

You can choose all or none breakdowns for Table each time.

The Table shows up to top five lines of the breakdowns according to earnings.

• Click on the headers to reverse the order of the data.
• Click CSV to download the Report data of the table.

Supported Metrics on the User Reports Dashboard

• DAU: Daily Active Users.
• DEU (Coming soon): Daily Engaged Users, the average of daily active users who engaged with an ad in your app.
• ARPDEU (Coming soon): Average Revenue per Engaged User.

Calculation: The total revenue divided by the total number of engaged users.

• ARPDAU: Average Revenue per Daily Active User.

Calculation: The total revenue divided by the total number of active users.

• Engagement Rate (Coming soon): The total number of engaged users divided by the total number of active users.
• Impressions/DEU (Coming soon): Impressions per Engaged User.

Calculation: The total of impressions divided by the total number of engaged users.

• Impressions/DAU (Coming soon): Impressions per Active User.

Calculation: The total of impressions divided by the total number of active users.