The OpenMediation platform supports 6 types of advertising: Banner, Native, Interstitial, Rewarded Video, Promote Card and Splash.
After you add the APP, you need to manually add your placements on the OpenMediation platform. You can control the status of these placements to decide whether to use it. In order to generate revenue for your application, you need to add and activate your placements under the corresponding application in the OpenMediation. Please understand the various types of placements and implementation steps as follows:
1. Ad Type
Banner advertising is the most common form of hard advertising. They are usually called "universal ad palcement". They occupy a fixed position in the layout of the application, usually at the top, bottom, column or channel interval of the application. It is pure picture, pure text or picture+text.
Native advertising is a form of advertising that is consistent in form or content with the following. Native advertising is relatively common in social media, information and other media. There are display methods such as information flow and focus pictures, and common forms such as graphic and text combination, text + video.
Interstitial advertisement is a form of advertising that pictures or videos usually appear in the process of switching between different pages/channels within an app.
Interstitial ads are triggered in the process of page switching. There are many application scenarios, but the design of the advertising space requires extremely strict user experience. It is necessary to ensure the interstitial level and the user experience in the process.
1.4 Rewarded Video
Rewarded video advertising is a form of advertising that is actively triggered by users to obtain in-app rewards by watching video ads. Compared with other forms of advertising, rewarded videos are deeply loved by developers because they are actively triggered by users, closely connected with in-app scenes, and have good advertising effects.
1.5 Promote Card
Promote Card is a very flexible form of advertising, and it can be placed anywhere on the page, and it supports automatic video playback, which is very suitable for placing on the homepage of casual games. Generally, the homepage of casual games is designed to be relatively concise, with a lot of blank space used to render the actual game scene, attracting users to click "start" to play the game. This type of game page can be well combined with the cross-promotion advertisement, Promote Card, to bring good advertising effects and maintain the game ecology.
Splash is a form of advertising that is displayed when the app is just opened or when the app is switched back to. This form of advertising will perform well in applications that need to be opened multiple times a day. When users open and switch back to the app, their attention is very concentrated, which is especially suitable for advertisers to conduct brand exposure promotion.
2. Add Placements
Step 1: Select your app
The placement needs to match the added application, and you need to select the corresponding app in the application list of Overview. After entering Monetize, click Setup, click placement in the navigation bar, and click Add Placement to add placement.
If you have not set up the application, please refer to application addition and management.
Step 2: Add Placement
1. Rewarded Video
After customizing the name of the placement in the Name column, select the Rewarded Video ad type and click Save on the top of the page.
Tips: Only one rewarded video is allowed to be created in the OpenMediation platform. Multi-ad scene requirements can be implemented by automatically calling logic and scene functions through the OpenMediation SDK.
After customizing the name of the placement in the Name column, select the Interstitial ad type and click Save on the top of the page.
Tips: Only one interstitial placement is allowed to be created in the OpenMediation. Multi-ad scene requirements can be implemented by automatically calling logic and scene functions through the OpenMediation SDK.
After customizing the name of the placement in the Name column, select the banner ad type and click Save on the top of the page.
After customizing the name of the placement in the name column, select the Native ad type and click Save on the top of the page.
After customizing the name of the placement in the Name column, select the Splash ad type and click Save on the top of the page.
6. Promote Card
After customizing the name of the placement in the Name column, select the Promote Card ad type and click Save on the top of the page.
3. Manage Placements
1. Control the status of placements
In the Operations section, you can control the status of each placements, Enable or Disable.
2. Scenes function explanation
Placement Scenes: At present, the Scenes function is only available for rewarded videos and interstitial video advertisements, which can satisfy the advertisement calling, frequency control and data analysis of videos in multiple advertisement scenes. Developers no longer need to configure multiple advertisement spaces and the corresponding Waterfall complexity Process. You can implement it in two ways:
- Default Setting:
After the video placement is generated, the Default_Scene field will be generated in the Scenes function page, and the logic will be automatically invoked according to the OpenMediation SDK, and will be automatically invoked to display ads to users at the right time. You do not need to add the calling logic of the sub-ad scene in the code.
- Manual Setting:
You can manually create Scene fields for multiple advertising scenes in the Scenes function interface according to product requirements, and click Scene to add them.
After entering the custom advertisement scene name in the Name column, set the Frequency Cap, and click Save to save.
Tips: After manually setting the Scene function, you need to use the same Scene Name for ad call setting during SDK integration. Please refer to the SDK integration document for the display configuration of ad units on each platform.
3. Advanced setting fields explanation
You can control the frequency of placement and the black and white list of equipment according to product requirements and monetization strategies. Select Edit in the Operation column of the corresponding placement, click Advanced Settings to set, set the corresponding parameters, and click Save.
Reward content callback method, after filling in, the incentive prize is the server callback; if it is not filled, the default is the client callback.
Control the frequency limit for viewing ads by the same user, that is, control the maximum number of impressions for the same user within a limited time. For example, no more than 5 ads are displayed in an hour. Interstitial and rewarded ads are set in the Scenes dimension, and banners and native ads are set in Advanced Settings.
Limit the number of times an advertisement can be played within a certain period of time. With Frequency Caps, it can display 5 times at a constant speed within 1 hour.
Set a whitelist or blacklist for device brands. Include means that only advertisements will be displayed for the device brands filled in; Exclude means that advertisements will not be displayed for the filled device brands. For example: Include: Samsung, Apple, HUAWEI, HTC.
Set a whitelist or blacklist for the device model. Include means that only advertisements will be displayed for the filled device model; Exclude means that advertisements will not be displayed for the filled device model. For example: Include: iPhone12,1, 601SO, 606SH.
- Regarding the reward callback of incentive videos, the reward callback mechanism is divided into two types: server-side callback and client-side callback. Server-side callbacks need to add server-side callback download links, which are generally used to give users large rewards or actual amount rewards (such as coupons, red envelopes, etc.), and the server needs to record data. Client callback, after the user has watched the advertisement, he can directly give the user prizes for watching the incentive video from the client server. Developers usually do not need to fill in the Callback URL.
- Frequency control: Interstitial ads trigger scenes frequently, and frequency control is needed to improve user experience; incentive ads are actively triggered by users to obtain rewards, so it is not recommended to control the frequency too much.
- Since OpenMediationSDK supports the mechanism of pre-loading and auto-loading video ads, in principle, only one placement can be created for each type of rewarded ads and interstitial ads; multiple ad slots can be set up for native and banner placements depending on the actual situation.
- The frequency restriction and device targeting settings of the placement may affect the filling of the placement by the third party platform.
- When designing a product, you need to figure out the monetization model in advance, you need to sort out the core use path of the product, and then set up the placement in the appropriate location.