1. Google Ads conversion monitoring settings

Step 1: Establish a Link ID or Firebase association at the MCC level.

Step 2: Set up in the AppsFlyer or other third-party platform

AppsFlyer guidance documentation links

Step 3: Import the conversion event

Step 4: Edit your conversion event settings

Whether conversions are included

1. With Google Play Install, only Google Play Install selects Yes, and the others choose No.

2. With third-party or Firebase, only First Open selects Yes, others choose No.

What logic can be counted as a conversion completion, if more than a single user event is selected, that is to say that he First Open counts once, in-app purchases count once, break the barrier once, which may cause double calculations for Conversion.

Step 5: Synchronize the MCC conversion to the SUB account