1. Google Ads conversion monitoring settings
Step 1: Establish a Link ID or Firebase association at the MCC level.
Step 2: Set up in the AppsFlyer or other third-party platform
Step 3: Import the conversion event
Step 4: Edit your conversion event settings
Whether conversions are included
1. With Google Play Install, only Google Play Install selects Yes, and the others choose No.
2. With third-party or Firebase, only First Open selects Yes, others choose No.
What logic can be counted as a conversion completion, if more than a single user event is selected, that is to say that he First Open counts once, in-app purchases count once, break the barrier once, which may cause double calculations for Conversion.
Step 5: Synchronize the MCC conversion to the SUB account